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It launched a Tegra-2 powered version (GT-I9103) of the 'Galaxy S II' and named it 'Galaxy R' also called the 'Galaxy Z' in Sweden. This European version of the 'Galaxy S II' did not get a 'Super AMOLED plus' screen and instead settled for an 'SC-LCD' display and a reduced 5 megapixel camera instead of the 8 megapixel camera that the original came with. But it was also priced lower as compared to the 'Galaxy S II' GT-I9100 version. In order to compete well in the relatively less priced smartphone section, Samsung released another version called 'Samsung Galaxy W'. This does not have a dual-core processor but instead settles for a single core 1.4 GHz Qualcomm processor with an 'SC-LCD' screen and a 5 megapixel camera.
It was also priced lower as compared to the original 'Galaxy S II' version in order to compete well. In many of the world markets, 4G technologies had already been in place and Samsung also saw an opportunity there. The originally released 'Galaxy S II' did not have LTE (Long Term Evolution – A 4G Technology) baked into it. So Samsung released a variant of the 'Galaxy S II' called 'Galaxy S II LTE' and 'Galaxy S II HD LTE' on August 28, 2011. While the 'Galaxy S II LTE' has a 4.5 inch Super AMOLED display, the 'Galaxy S II HD LTE' shot a 4.65 inch Super AMOLED 720p display. Samsung saved the Canadian and the American markets for the last.
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In America, Carriers (Service Providers) tie up with mobile companies and sell CDMA versions at subsidized rates. Normally the contracts have a duration of 2 years after which, the user gains ownership of the phone. Samsung tied up with 'Sprint', 'T-Mobile' and 'AT & T' carriers and offered 'SPH D710', 'SGH T989' and 'SGH I777' respectively. All of these are variants of the 'Galaxy S II' smartphone. The 'T-Mobile' version was released with a 1.5 GHz dual-core Qualcomm processor instead of the Exynos CPU as the Exynos CPU was not compatible with T-Mobile's network.
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There are other differences between the models but they are minor. Samsung was able to bring the entire 'United States of America' under its purview with this release strategy. Currently, Samsung is also selling the 'Galaxy S II Skyrocket' for 'AT & T' (SGH-I727) which is an improvement over the original version that the carrier originally got. Similar to the strategy followed in the US, Samsung also hooked up with carriers like 'Rogers', 'Bell' and 'Telus' to cover the Canadian market. Samsung also launched a 'Texas Instruments OMAP 4430 SoC' powered 'Galaxy S II', which most people feel, might be due to a deficiency of the 'Exynos 4210' SoCs. The 'OMAP 4430' chip offers a reliably similar performance as compared to the 'Exynos 4210' chip.
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The point to be noted is that Samsung has successfully been able to penetrate all the major world markets with the myriad variants of the 'Galaxy S II' smartphone while not compromising majorly on any of the original characteristics that had made the phone such a popular device. If we consider the BCG matrix, when the 'Galaxy S II' was released in April, it was a 'STAR' and it has now become a 'CASH COW' which Samsung is looking to milk. This also reaffirms the relevancy of a popular proverb: 'Make hay while the sun shines'.
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